2016 US Election

Digital Media and the 2016 Trump Campaign

In November 2016, Donald J. Trump won the US presidential election on the back of a massive populist wave and hard-line immigration stance, going so far as to advocate for the “complete and total shutdown of Muslims entering the United States.” Just how influential was the digital and social media sphere, particularly Breitbart? A landmark study observes, “Breitbart emerges as the nexus of conservative media.”